Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving. This talk from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences.
The craft of creating engaging and compelling case studies is an important part of being a UXer. Learn some hints and tips for bringing your UX work to life with compelling case studies.
Rediscover the joy of personas with Minimum-viable personas – a great way to build ‘good enough’ personas with minimum time and effort. Find out why creating personas should be like barbecuing and why making a cup of coffee is like making love to a beautiful woman!
Find out how to use Microsoft’s product reaction cards to capture what users really think and feel about a product.