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Ubisense is a leading provider of enterprise solutions based on Location Intelligence to some of the world’s largest manufacturing, utilities and telecommunications companies. Their clients include BMW, Audi, Mini, Volkswagen, Caterpillar and Aston Martin. I was the lead UX designer for a redesign of the Ubisense website. Ubisense wanted a modern, responsive website that really showcases their market leading products and expertise. Working very closely with Ubisense and with graphic designers, content strategists and developers, I led and co-ordinated the UX for the entire redesign. The project was delivered against very tight time constraints, so I took an Agile UX approach to ensure that user-centred design could still be utilised for the project.
Rapidly gathering insights
Due to time constraints, there wasn’t the opportunity to speak directly to Ubisense customers, so I spoke to a range of Ubisense employees who knew these customers well. I organised and ran a persona workshop to identify likely website users and to collaboratively create and agree key personas for the site. I also reviewed key pages and user journeys on competitor sites and gathered insights from a review of the existing Ubisense website, including analytics and key KPIs.
Defining the site content and journeys
Having identified key users for the site I ran another workshop with Ubisense to map out key customer journeys for these users, and to explore how the site can best support these and the content required to do so. Insights from this workshop were used to create a site map and content model for the site.
Rapidly testing the navigation
It’s important that users can easily find the information they need on a website. To ensure that users would be able to do this on the new Ubisense site the proposed navigation was rapidly tested and evaluated using a Google forms based survey.
Designing UI patterns and components
Due to the tight timescales for the project I took a component based approach to the UI. Rather than designing every page in detail, I created wireframes for key pages and then worked with the visual designer and developers to identify UI patterns and components that could be utilised across the site. By utilising lots of shared UI patterns and components we were able to reduce the amount of design and development work required to build the site.
Delivering the design
I created a prototype using Axure so that the client could easily review key pages and user journeys on both desktop and mobile. After reviewing the design with the client and rest of the project team I worked very closely with the graphic designer to establish the look and feel of the new site. As the site was developed I provided usability feedback and ensured that the delivered design was meeting the very high standards expected by the client.
The results
The new Ubisense website has been very well received by both users, and by stakeholders within Ubisense. By utilising an Agile UX approach I was able to ensure that the website was not only designed and delivered within very tight timescales, but provides users with an excellent experience and supports their journey as a prospective or current customer.