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  1. Geeks get out of the box – some thoughts on our away day. — Numiko, an award winning Leeds based digital creative agency
    21st April 2011 @ 2:26 pm

    […] Our next task was to create a persona to help us keep real-world users in mind when choosing which of the ideas to develop further. A persona is, quite simply, a portrait of a fictional user. Personas “help to put a human face to users. They encourage everyone to design for real people, rather than faceless and homogenous users. Real people have needs, motivations, emotions and frustrations (among other things) that can be captured and communicated using personas – things that are all too often lost when speaking about generic ‘users’.” (source: […]

  2. Peter Buhagar
    9th August 2011 @ 11:41 pm

    I am writing to inquire if you are aware of information that supports the notion that particular persona prefer to shop for specific goods and services relative to other persona.


    Peter Buhagar

    • Neil Turner
      10th August 2011 @ 9:15 am

      Hi Peter,
      This should come out of the user research that you’d typically undertake to help create the personas in the first place.

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