It’s not just on Safari that you need to beware of hippos – you can find them in board rooms, golf courses and offices all around the world. I’m talking about the highest paid people and their opinions. Find out some hints and tips for handling your very own hippos.
OK so ‘commandments’ probably isn’t the right word (God certainly didn’t deliver his UX advice to me whilst I was on the top of some mountain) but that aside here are my top 10 UX design principles.
Pairwise comparison is a great technique for ranking, prioritising and generally comparing stuff like business requirements, personas, visual designs or even job applications. Find out how it works and how you can use it.