Hi, I’m Neil – A UK based product designer & researcher
Welcome to UX for the Masses (UXM) where you’ll find articles and presentations I’ve written covering UX, product design, user research and Agile UX.
Latest articles

The importance of creating wow moments
Wow moments can help turn a good user experience into a great user experience. Find out how to create them for your users.

What are the best UX activities to carry out? It depends…
Find out why choosing the best UX approach and activities to carry out depends on lots of different variables and how to explore them.
Tips for onboarding new designers & researchers
A great onboarding experience shouldn’t just be for users. Find out how to improve the onboarding experience for new designers and researchers.