2 Comments

  1. Christian
    18th June 2018 @ 2:06 pm

    Massively so! We have a real problem trying to unpick exactly what UX means in our company and it makes it increasinly difficult to explain to the business at large. Equally if we tried to rename our team and roles to more what they actually are, Product Design, we would have a PR nightmare on our hands as its taken so long to escalate ‘UX’ within the business and get it as a recognised area – even if it is misunderstood!

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  2. Jennifer Fabrizi
    18th June 2018 @ 8:37 pm

    I’ve started saying that CX, UX, services are things we create – in other words, they are NOUNS. User-centered design is the work we do – in other words, the VERB. This identity crisis is doing no one any favors. The model model of UX being a subset of CX is way off and assumes everyone thinks of UX as digital only. Instead, I always thought of a customer experience as being only one facet of a person’s experience because being a “customer” is a narrow, inside-out perception of a person.

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