25 things I learnt at UX Cambridge 2015
UX Cambridge is a community-drive conference; it has talks and workshops run by the UX community, for the UX community. Find out what 25 lessons I took away from this year’s conference.
UX design
Q&A with Joe Natoli – Author of Think First
Anything that was ever worth doing started with a strategy. In this Q&A, Joe Natoli talks product and UX strategy and about his splendid new book – ‘Think First’.
12 tips for better data informed design
Practising good data informed design isn’t easy, but these 12 invaluable hints and tips will certainly help.
![UX – Are you Experienced? [Podcast]](http://www.uxforthemasses.com/wp-content/uploads/2015/08/Podcast-min-1024x576.jpg "UX – Are you Experienced? [Podcast]")
UX – Are you Experienced? [Podcast]
Listen to a chat I had with Mastering Business Analysis about UX and about how business analysts and UX professionals are really not that different.
The aggregation of marginal gains and what you can learn from Team Sky
Find out how the key factor behind a cycling team’s phenomenal success – the aggregation of marginal gains can also be applied to UX design.
Why the user is not always right
Find out why the user is not always right. In fact, most of the time the user is just plain wrong (just don’t tell them that).
Why filter bars are better than left-hand filters
Left-hand filters are so last year darling! Find out why filter bars are so much better than left-hand filters.
WOW, HOW, NOW, POW design game
The WOW, HOW, NOW, POW game is a great way to prioritise a set of ideas or enhancements. Find out how to play this design game.
Why designers should research and researchers should design
Find out why it’s so important that designers get involved in user research, and researchers get involved in UX design.
Why you should always prototype & user test multiple designs
Think you only need to prototype and user test one design? Think again.