In this talk from UCD 2016 find out how to design more ethically engaging experiences and why UX designers should be focusing on making a positive impact on peoples’ lives, rather than chasing ever greater usage and engagement.
How do you design the UX for a complex website when you’re based in the UK and the users, business stakeholders and the rest of the design team are in America? In this insightful case study which I originally presented at UX Cambridge 2016 you’ll find out what lessons I learnt from tackling this challenge in a recent role.
Rediscover the joy of personas with Minimum-viable personas – a great way to build ‘good enough’ personas with minimum time and effort. Find out why creating personas should be like barbecuing and why making a cup of coffee is like making love to a beautiful woman!
In this presentation which I originally delivered at UX in the City 2016 find out why ergonomics is so important to mobile ux, how we hold our devices and 11 rules of thumb for designing ergonomic mobile designs that not only look great but feel great as well.
Find out why Dogfooding, the practice of a company using it’s own products is generally a good thing, but like eating real dog food doesn’t come without it’s risks.