Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving. This talk from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences.
Sketch storming is a fantastic exercise for generating lots of ideas as part of a co-design workshop. Find out how to play sketch storming and why you should be incorporating it into your next ideation workshop.
The craft of creating engaging and compelling case studies is an important part of being a UXer. Learn some hints and tips for bringing your UX work to life with compelling case studies.
In this talk from UX in the City Manchester 2017 you’ll learn some design games for generating, exploring and communicating ideas, and for building a shared understanding within a team.
In this talk from UCD 2016 find out how to design more ethically engaging experiences and why UX designers should be focusing on making a positive impact on peoples’ lives, rather than chasing ever greater usage and engagement.