“Great designers don’t fall in love with their solution. Great designers fall in love with the problem” – Jared Spool. Find out why every design should start with the problem and how to use problem statements to build a shared understanding of the problem being solved.
Is the UX industry suffering from an identify crisis? I think so. Here are 3 things we can do about it.
Designs sprints are a great way to help answer critical business questions through design, prototyping, and testing ideas with users. However, the common 5-day design sprint is not as user-centred as it could be. Find out how to carry out a more user-centred 5-day design sprint along with some hints and tips for running design sprints.
As a UX or UI designer surely you should be designing lots and lots of interfaces. That’s your job isn’t it? Well, no. Find out why the best interface is just enough of an interface.
In this presentation which I originally delivered at Cambridge 2015 find out why I went from a UCD evangelist and devotee to embracing a new dogma – lean UX
Learn some simple design games that you’ll be able to apply straight away to your user-centred design projects. You’ll learn games for generating potential design ideas, for exploring ideas and for refining and evaluating designs with users.