A competitor review can not only provide design inspiration, it can provide an insight into the user’s mental model and the range of alternative products and services open to them. Find out how to run competitor reviews with these hints, tips and guidelines.
Mental models are incredibly important when it comes to designing products and services that someone can use intuitively. Find out how to ensure that your designs are aligned with a user’s mental model and that users utilise the intended mental model in the first place.
In this presentation which I originally delivered at Cambridge 2015 you can learn what the service model canvas is and why it is so useful
This presentation introduces system thinking (also known as service design) a way to consider the wider eco-system in which a user interacts with a service or product.