Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving. This talk from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences.
In this talk from UX in the City Manchester 2017 you’ll learn some design games for generating, exploring and communicating ideas, and for building a shared understanding within a team.
In this talk from UCD 2016 find out how to design more ethically engaging experiences and why UX designers should be focusing on making a positive impact on peoples’ lives, rather than chasing ever greater usage and engagement.
How do you design the UX for a complex website when you’re based in the UK and the users, business stakeholders and the rest of the design team are in America? In this insightful case study which I originally presented at UX Cambridge 2016 you’ll find out what lessons I learnt from tackling this challenge in a recent role.
In this presentation which I originally delivered at UX in the City 2016 find out why ergonomics is so important to mobile ux, how we hold our devices and 11 rules of thumb for designing ergonomic mobile designs that not only look great but feel great as well.
In this presentation which I originally delivered at Cambridge 2015 you can learn what the service model canvas is and why it is so useful
In this presentation which I originally delivered at Cambridge 2015 find out why I went from a UCD evangelist and devotee to embracing a new dogma – lean UX
All great designers should also be great storytellers. Find out how to become a better storyteller, and by virtue a better UX designer.
This presentation introduces system thinking (also known as service design) a way to consider the wider eco-system in which a user interacts with a service or product.