We think we can put ourselves in the shoes of others, but really we can’t. Find out why empathy is an illusion and why you should value experience over it.
A few weeks ago I attended the Leading Design conference at the Barbican in London. It was an opportunity to hear from some industry leaders and to chat with peers about how they do design. Here are some key lessons that I took away from the conference.
Designs sprints are a great way to help answer critical business questions through design, prototyping, and testing ideas with users. However, the common 5-day design sprint is not as user-centred as it could be. Find out how to carry out a more user-centred 5-day design sprint along with some hints and tips for running design sprints.