How to improve the usability (and conversion rate) of your forms

Form filling hell

Nobody enjoys filling out forms (unless they have some sort of a form filling fetish, in which case they clearly need help) but at least you can minimise the pain for your users by ensuring that your forms are as easy to use and as well designed as possible. In this article I outline some hints, tips and best practice guidelines for improving the usability (and resulting conversion rate) of your forms. . . . Read more

Good enough design

Flip video camcorder

Good enough design is about making a design as simple and as streamlined as it can possibly be, whilst still being good enough to meet the demands of users. It’s about getting more (or at least the same) from less. In this article I discuss some examples of good enough design and walk through some steps that you can take to create a design that’s simple, streamlined and good enough to meet the demands of your users. . . . Read more

My 10 UX design commandments

Moses with the 10 Commandments by Rembrandt (1659)

OK so ‘commandments’ probably isn’t the right word (God certainly didn’t deliver his UX advice to me whilst I was on the top of some mountain) but that aside here are my 10 UX design principles. . . . Read more