“You’re the real thing. Yeah the real thing. You’re the real thing. Even better than the real thing”. Of course the debate continues as to whether Bono was singing about online card sorting or not during U2’s seminal ‘Even better than the real thing’, but assuming he was, was he correct? Is online card sorting really better than the real thing or a poor substitute for face-to-face card sorting? What are the pros and cons of online card sorting and when might you use it (or not use it) for a project? In this article I try to answer these important questions, along with outlining a few online card sorting tools that you might use for a project. . . . Read more
