Redesigning the Ubisense website

Night time city scape

Ubisense is a leading provider of enterprise solutions based on Location Intelligence to some the world’s largest manufacturing, utilities and telecommunications companies. Their clients include BMW, Audi, Mini, Volkswagen, Caterpillar and Aston Martin. I was the lead UX designer for a redesign of the Ubisense website. Ubisense wanted a modern, responsive website that really showcases their market leading products and expertise. Working very closely with Ubisense and with graphic designers, content strategists and developers, I led and co-ordinated the UX for the entire redesign.

What did I do?

  • Reviewed the existing Ubisense website and carried out an analytics analysis to identify user behaviour, and existing KPIs.
  • Reviewed competitor sites, focusing on key pages and user journeys.
  • Ran persona workshops with the client to identify website users and to collaboratively create key personas.
  • Ran user journey mapping workshops with the client to map out key customer journeys and to identify how the new site might best support these.
  • Created a sitemap for the new site and carried out navigation testing using Google forms to test the proposed information architecture.
  • Created an Axure prototype covering key pages and user journeys on both desktop and mobile.
  • Worked closely with the client, designers and developers to review wireframes and to optimise the UX design.
  • Worked closely with the graphic designers to help establish the look and feel of the new pages and components (e.g. navigation).
  • Provided usability feedback to the development teaming during the build phase.

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