Redesigning a community website


Cambridgeshire County Council wanted to redesign its community website The site provides residents and communities in Cambridgeshire with easy online access to local information and services, including a database of over 4,500 community organisations, events, activities and courses and an A-Z of local public services.

Working on the project as a user experience consultant for Webcredible I was asked to gain insights into user behaviours; define audience requirements; assess the feasibility of ideas for desirable features and to improve the overall user experience of the site.

What did I do?

  • Carried out extensive user research, including a number of rounds of user interviews and user testing to identify user groups and to examine user needs and requirements
  • Uncovered 3 distinct user groups (the reluctant surfer, the busy mother and the Cambridge newcomer) and created a persona for each one
  • Created scenarios for each personas outlining their envisaged use of the community site
  • Created the information architecture and UX design for the site, including wireframes and a sitemap
  • Carried out user testing of a low fidelity HTML prototype for the redesigned site

More case studies