Optimising the checkout on johnlewis.com

John Lewis shop front

Johnlewis.com has a turnover in the hundreds of millions each year, so any improvements that can be made to the checkout process will result in a significant increase in sales. As part of my role as a UX architect at John Lewis I was asked to look at ways to improve the checkout process and to increase the checkout conversion rate.

What did I do?

  • Carried out user interviews and user testing to evaluate the current checkout process
  • Carried out competitor reviews and extensively researched checkout design best practice
  • Created personas and scenarios to help inform the checkout redesign
  • Created user journeys and wireframes for the development team to implement

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