2 Comments

  1. JR
    2nd June 2017 @ 2:17 pm

    What’s the user research results on testing the questions? That SurveyGizmo screenshot you provide really doesn’t look that user friendly and if anything looks a bit fatiguing.

    But really interesting article otherwise.

    Reply

    • Neil Turner
      6th June 2017 @ 9:53 am

      Hi Jonathan,

      As I mention in the article, ideally you’d use the product reaction cards as part of an interview or usability test. If this isn’t possible a survey can be used, but I agree that presenting a long list of options on-screen might be a bit much. This is why I’ve often used the reduced, 64 word list (rather than 118) in the past.

      Reply

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