Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles and presentations I’ve written covering UX, product design and product management.
To design with dummy content, or to design with real content, that is the question. Find out how you should be tackling this particular content conundrum and why having a solid content strategy in place is so important when it comes to UX design.
In the modern, target driven world of business it’s hard to resist reducing everything down to a simple set of numbers. Find out why this is can be dangerous when it comes to UX.
Designs sprints are a great way to help answer critical business questions through design, prototyping, and testing ideas with users. However, the common 5-day design sprint is not as user-centred as it could be. Find out how to carry out a more user-centred 5-day design sprint along with some hints and tips for running design sprints.