Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles and presentations I’ve written covering UX, product design and product management.
Many product teams are expanding the UI design role to also include UX (i.e. a UX/UI designer). Find out why this is often a bad idea, and why product teams benefit from having UI and UX designers.
Is the UX industry suffering from an identify crisis? I think so. Here are 3 things we can do about it.
You know that you should be tracking UX metrics for your products and services, but which ones? Find out 6 key UX metrics you should be focusing on.