A case study in making tablet friendly websites

How hard can it be to make a website tablet friendly? Hang about, exactly what do you mean by tablet friendly? Are we including mini tablets? What sort of usability quirks and foibles will tablet users put up with? How can something that sounds so simple prove to be so tricky to pin down, let along achieve? This presentation covers how TUI, Europe’s largest holiday tour operator set about making Thomson.co.uk and Firstchoice.co.uk more tablet friendly. A video of this presentation from UX Cambridge 2014 is also available.