UX Cambridge is a community-drive conference in the heart of Cambridge. I had the opportunity to attend this year and went along to lots of great talks, workshops and tutorials. Find out the key lessons I learnt from this year’s conference.
A competitor review can not only provide design inspiration, it can provide an insight into the user’s mental model and the range of alternative products and services open to them. Find out how to run competitor reviews with these hints, tips and guidelines.
Mental models are incredibly important when it comes to designing products and services that someone can use intuitively. Find out how to ensure that your designs are aligned with a user’s mental model and that users utilise the intended mental model in the first place.
Gamification – using game mechanics, such as scoring, competition and challenges to motivate and encourage desired behaviours can be very effective. Find out how Fitbit have nailed gamification and 10 important lessons you can learn from them.
Many product teams are expanding the UI design role to also include UX (i.e. a UX/UI designer). Find out why this is often a bad idea, and why product teams benefit from having UI and UX designers.
Is the UX industry suffering from an identify crisis? I think so. Here are 3 things we can do about it.
Designs sprints are a great way to help answer critical business questions through design, prototyping, and testing ideas with users. However, the common 5-day design sprint is not as user-centred as it could be. Find out how to carry out a more user-centred 5-day design sprint along with some hints and tips for running design sprints.