Personas are great, but they are all too often under utilised, or worse mis-used. Find out some tips for creating and using your personas, so that you can get the most out of them.
It’s not just on Safari that you need to beware of hippos – you can find them in board rooms, golf courses and offices all around the world. I’m talking about the highest paid people and their opinions. Find out some hints and tips for handling your very own hippos.