Imagine if at the start of every new project, you had to forget everything that you know about customers within that domain. It would be a crazy way to work and yet many teams do just this. Find out how a customer insights repository can help you to avoid this craziness and how to build one using free tools such as airtable and Reframer.
UX Cambridge is a community-drive conference in the heart of Cambridge. I had the opportunity to attend this year and went along to lots of great talks, workshops and tutorials. Find out the key lessons I learnt from this year’s conference.
A competitor review can not only provide design inspiration, it can provide an insight into the user’s mental model and the range of alternative products and services open to them. Find out how to run competitor reviews with these hints, tips and guidelines.
Mental models are incredibly important when it comes to designing products and services that someone can use intuitively. Find out how to ensure that your designs are aligned with a user’s mental model and that users utilise the intended mental model in the first place.
Gamification – using game mechanics, such as scoring, competition and challenges to motivate and encourage desired behaviours can be very effective. Find out how Fitbit have nailed gamification and 10 important lessons you can learn from them.
Many product teams are expanding the UI design role to also include UX (i.e. a UX/UI designer). Find out why this is often a bad idea, and why product teams benefit from having UI and UX designers.
Is the UX industry suffering from an identify crisis? I think so. Here are 3 things we can do about it.
You know that you should be tracking UX metrics for your products and services, but which ones? Find out 6 key UX metrics you should be focusing on.
To design with dummy content, or to design with real content, that is the question. Find out how you should be tackling this particular content conundrum and why having a solid content strategy in place is so important when it comes to UX design.
In the modern, target driven world of business it’s hard to resist reducing everything down to a simple set of numbers. Find out why this is can be dangerous when it comes to UX.