Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles and presentations I’ve written covering UX, product design and product management.
Addicted to technology? Don’t just blame big business, blame designers as well. Find out why you should be focusing on making a positive impact on peoples’ lives, rather than chasing ever greater product usage and how to create products that are more ethically engaging.
“Great designers don’t fall in love with their solution. Great designers fall in love with the problem” – Jared Spool. Find out why every design should start with the problem and how to use problem statements to build a shared understanding of the problem being solved.
There are all sorts of questions that you could be asking when evaluating a design. However, you don’t need 20 questions, just these 3 simple questions to quickly evaluate a design and identify some potential improvements.