Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles and presentations I’ve written covering UX, product design and product management.
Latest articles
A UXers guide to competitor reviews
A competitor review can not only provide design inspiration, it can provide an insight into the user’s mental model and the range of alternative products and services open to them. Find out how to run competitor reviews with these hints, tips and guidelines.
How to build intuitive products by utilising mental models
Mental models are incredibly important when it comes to designing products and services that someone can use intuitively. Find out how to ensure that your designs are aligned with a user’s mental model and that users utilise the intended mental model in the first place.
How Fitbit have nailed gamification & 10 lessons you can learn from them
Gamification – using game mechanics, such as scoring, competition and challenges to motivate and encourage desired behaviours can be very effective. Find out how Fitbit have nailed gamification and 10 important lessons you can learn from them.
