Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles and presentations I’ve written covering UX, product design and product management.
Imagine if at the start of every new project, you had to forget everything that you know about customers within that domain. It would be a crazy way to work and yet many teams do just this. Find out how a customer insight repository can help you to avoid this craziness and how to build one using free tools such as airtable and Reframer.
UX Cambridge is a community-drive conference in the heart of Cambridge. I had the opportunity to attend this year and went along to lots of great talks, workshops and tutorials. Find out the key lessons I learnt from this year’s conference.
A competitor review can not only provide design inspiration, it can provide an insight into the user’s mental model and the range of alternative products and services open to them. Find out how to run competitor reviews with these hints, tips and guidelines.