Hi, I’m Neil – A UK based product designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles and presentations I’ve written covering UX, product design and product management.
Latest articles
Why empathy with your users is not enough
We think we can put ourselves in the shoes of others, but really we can’t. Find out why empathy is an illusion and why you should value experience over it.
10 things I’ve learnt moving from being a design practitioner to design manager
18 months ago I transitioned from being a design practitioner to a design manager. Find out some of the important lessons I’ve learnt along the way.
Unlocking complex problems by working with domain experts
Working with domain experts is an important part of product design, yet it’s rarely covered by design courses where the focus tends to be on working with users. Find out when you should be working with domain experts, how to go about doing this and some hints and tips to ensure that you get the most out of their expertise.
