Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles and presentations I’ve written covering UX, product design and product management.
Latest articles

Sorry, but we are not all designers
“We are all designers” has become a rallying cry for some in the design industry. But is this true? Is this the right message to be sending out into the world? I’m not so sure.

The importance of asking awkward questions
Find out what can happen when awkward question don’t get asked and why asking awkward questions is an important part of being a UXer.

This MVP madness must stop!
First seen in 2011, a new, potentially dangerous form of collective madness has been infecting development and product teams around the globe: MVP madness. Find out what MVP madness is, why it can be so damaging and how to stop it infecting you, and your team.