Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles and presentations I’ve written covering UX, product design and product management.
Latest articles
15 key lessons from UX Cambridge 2018
UX Cambridge is a community-drive conference in the heart of Cambridge. I had the opportunity to attend this year and went along to lots of great talks, workshops and tutorials. Find out the key lessons I learnt from this year’s conference.
A UXers guide to competitor reviews
A competitor review can not only provide design inspiration, it can provide an insight into the user’s mental model and the range of alternative products and services open to them. Find out how to run competitor reviews with these hints, tips and guidelines.
How to build intuitive products by utilising mental models
Mental models are incredibly important when it comes to designing products and services that someone can use intuitively. Find out how to ensure that your designs are aligned with a user’s mental model and that users utilise the intended mental model in the first place.
