Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles, presentations and details of my services. By harnessing the power of user-centred design I can help you to build the right thing and get the design right.
What I do
With other 15 years UX design and research experience under my belt, I can deliver all aspects of user-centred design.
Gamification – using game mechanics, such as scoring, competition and challenges to motivate and encourage desired behaviours can be very effective. Find out how Fitbit have nailed gamification and 10 important lessons you can learn from them.
Many product teams are expanding the UI design role to also include UX (i.e. a UX/UI designer). Find out why this is often a bad idea, and why product teams benefit from having UI and UX designers.
Is the UX industry suffering from an identify crisis? I think so. Here are 3 things we can do about it.