Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles and presentations I’ve written covering UX, product design and product management.
A few weeks ago I attended the Leading Design conference at the Barbican in London. It was an opportunity to hear from some industry leaders and to chat with peers about how they do design. Here are some key lessons that I took away from the conference.
Design principles are a great way to build a shared understanding of what good looks like for a product and service. Find out what design principles are, why you should be using them and how to decide on a set of design principles to follow.
Addicted to technology? Don’t just blame big business, blame designers as well. Find out why you should be focusing on making a positive impact on peoples’ lives, rather than chasing ever greater product usage and how to create products that are more ethically engaging.