Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles, presentations and details of my services. By harnessing the power of user-centred design I can help you to build the right thing and get the design right.
What I do
With other 15 years UX design and research experience under my belt, I can deliver all aspects of user-centred design.
UX strategy
Planning & delivering the best UX approach for your product or service.
Usability testing
Remote and face-to-face usability testing of websites and apps on desktop, tablet and mobile.
Service design
Designing customer experiences across multiple channels and touchpoints.
UX optimisation
Troubleshooting and optimising the UX of existing products and services.
UI design
Delivering designs from sketches, to wireframes, mock-ups, prototypes and styleguides.
Expert reviews
Providing actionable recommendations to improve the UX of apps and websites.
User research
Gathering user needs, requirements and feedback through user research.
UX Training
Mentoring, coaching and delivering UX workshops, presentations and training material.
Latest articles
Why there’s still a need for UX designers in product teams
Many product teams are expanding the UI design role to also include UX (i.e. a UX/UI designer). Find out why this is often a bad idea, and why product teams benefit from having UI and UX designers.
The UX identity crisis (and what we can do about it)
Is the UX industry suffering from an identify crisis? I think so. Here are 3 things we can do about it.
6 key UX metrics to focus on
You know that you should be tracking UX metrics for your products and services, but which ones? Find out 6 key UX metrics you should be focusing on.
Think I can help you?
Let’s get in touch. Whilst I’m based in Cambridge in the UK, I’m happy to help wherever you’re located.
