Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles and presentations I’ve written covering UX, product design and product management.
Latest articles
A guide to design principles & why you should be using them
Design principles are a great way to build a shared understanding of what good looks like for a product and service. Find out what design principles are, why you should be using them and how to decide on a set of design principles to follow.
How to design for ethical engagement
Addicted to technology? Don’t just blame big business, blame designers as well. Find out why you should be focusing on making a positive impact on peoples’ lives, rather than chasing ever greater product usage and how to create products that are more ethically engaging.
Why every design should start with the problem
“Great designers don’t fall in love with their solution. Great designers fall in love with the problem” – Jared Spool. Find out why every design should start with the problem and how to use problem statements to build a shared understanding of the problem being solved.
