Hi, I’m Neil – A user-centred designer & researcher
Welcome to UX for the Masses (UXM), my digital home. Here you’ll find articles, presentations and details of my services. By harnessing the power of user-centred design I can help you to build the right thing and get the design right.
What I do
With other 15 years UX design and research experience under my belt, I can deliver all aspects of user-centred design.
Many product teams are expanding the UI design role to also include UX (i.e. a UX/UI designer). Find out why this is often a bad idea, and why product teams benefit from having UI and UX designers.
Is the UX industry suffering from an identify crisis? I think so. Here are 3 things we can do about it.
You know that you should be tracking UX metrics for your products and services, but which ones? Find out 6 key UX metrics you should be focusing on.